Hi Friends, Let’s take a small break from the incredibly useful free stratrgic intelligence resources for law firms that Mr. Ken Chan is providing, and get back to the important things in life – puppies and photo stamps… and the implications for actionable legal marketing. Stamps.com is relaunching their personalized US postage photo stamps. You [...]

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Last month, I had written about GoogSpy in I Spy Competitive Intelligence for Law Firm Marketing Consultants. At the time, I had reviewed GoogSpy’s features without offering some insight on how you can use their data in your strategic planning. Let me share some of my ideas now. GoogSpy. GoogSpy offers a tremendously powerful strategic [...]

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What is actionable intelligence? For strategic planners, actionable intelligence means insight into the future business plans of a competitor. Imagine being able to see your competitor’s product road map months or even years before their product is ready for release. During this period, you have time to properly assess the competitive threat and defend your [...]

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To succeed in today’s business environment, you must know more about your own business than your competitors do. And, you must understand more about your clients’ businesses, than your clients do. So, how can you keep abreast of changes in your competitive business landscape? The first challenge is identifying sources of competitive intelligence. Thankfully, the [...]

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I Spy a legal referral company looking for clients. For law firm marketing professionals seeking competitive intelligence, GoogSpy offers a trove of marketing data. What keywords are competitors purchasing and what audiences are they targeting? At first glance, GoogSpy offers a clean user interface reminiscent of Google. However, unlike Google, GoogSpy isn’t flawless as the [...]

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A multi-billion dollar technology company has unveiled the latest wrinkle in search engine functionality. However, this time, we’re talking about Microsoft, not Google. Surprised? Starting from MSN.com, I ran a search for law firm web design. Similarly, I can run the same law firm web design search from MSN Search. Here are the search results. [...]

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Hi Friends, There has been a lot of talk about blogs and RSS and ATOM feeds the last few weeks/months/years (mostly by Kevin O’Keefe at LexBlog and (My) Yahoo! 🙂 Justia is focused on RSS and ATOM as well, and set up the Justia Web site development system to incorporate RSS or ATOM feeds from [...]

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