Hi Friends, Google released their (your) personalized Home Page today, allowing you to add your GMail subject lines, “personalized” Weather, Stocks, News and of course recent Slashdot posts. Google’s interface is nice (better than MyYahoo!) for moving things around or editing individual modules on your actual personalized Google home page. The content choices are sparse. [...]

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Competitive Intelligence for Transactional Lawyers Venture Capital Yahoo! – Venture Capital. Offers venture capital news. As I’ve discussed in a prior tip, you can even set-up a customized news feed to target a specific venture capital firm. For example, here’s an RSS news feed for Draper Fisher Jurvetson. MoneyTree Survey Report. PricewaterhouseCoopers compiles a quarterly [...]

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If you have been following Justia’s Free Sixty: 60 Essential Free Law Firm Competitive Intelligence Resource, by now, you should have realized that I love My Yahoo, RSS feeds and inside competitive intelligence. Previously, I had written about using job listings and material contracts from SEC filings for competitive intelligence analysis. Today, I will share [...]

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Hi Friends, Let’s take a small break from the incredibly useful free stratrgic intelligence resources for law firms that Mr. Ken Chan is providing, and get back to the important things in life – puppies and photo stamps… and the implications for actionable legal marketing. Stamps.com is relaunching their personalized US postage photo stamps. You [...]

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Last month, I had written about GoogSpy in I Spy Competitive Intelligence for Law Firm Marketing Consultants. At the time, I had reviewed GoogSpy’s features without offering some insight on how you can use their data in your strategic planning. Let me share some of my ideas now. GoogSpy. GoogSpy offers a tremendously powerful strategic [...]

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What is actionable intelligence? For strategic planners, actionable intelligence means insight into the future business plans of a competitor. Imagine being able to see your competitor’s product road map months or even years before their product is ready for release. During this period, you have time to properly assess the competitive threat and defend your [...]

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To succeed in today’s business environment, you must know more about your own business than your competitors do. And, you must understand more about your clients’ businesses, than your clients do. So, how can you keep abreast of changes in your competitive business landscape? The first challenge is identifying sources of competitive intelligence. Thankfully, the [...]

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I Spy a legal referral company looking for clients. For law firm marketing professionals seeking competitive intelligence, GoogSpy offers a trove of marketing data. What keywords are competitors purchasing and what audiences are they targeting? At first glance, GoogSpy offers a clean user interface reminiscent of Google. However, unlike Google, GoogSpy isn’t flawless as the [...]

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