Web Components are a means of creating reusable encapsulated components to push the web platform further. While Web Components are a native concept, not all browsers support it yet, and they can still be quite difficult to use. Polymer, the javascript library by Google, solves both problems, and this year at I/O Google Announced Polymer 2.0. We were there in the crowd, live blogging. #UseThePlatform

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In general, web-based marketing is all about getting search engines to index your content. However, there are certain circumstances when you may not want search engines to index some of your content. Learn about the robots exclusion standard, when and how to use it, and some of the nuances associated with using it and other exclusion protocols as part of your overall marketing strategy.

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Moving your site to HTTPS isn't just a good idea, it is vital to your success, but doing so presents some challenges that you may not be aware of. Here we outline some of the challenges you'll face and issues you need to pay attention to when you add HTTPS to your site.

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One of the best investments a law firm can make is in high-quality, original, focused content for their website. Content not only drives SEO, but it is also crucial for attracting and retaining readers, and for converting those readers into clients. Justia CEO Tim Stanley offers insight on how to write high-quality content, and he discusses the importance of having that content also be both original (non-duplicative) and focused.

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Legal ethics rules in a majority of states now require attorneys to become and remain familiar with technologies that affect their practices. However, the broad wording of the applicable rules and the constantly evolving world of technology may lead some in the legal profession to wonder what these rules actually mean for them. Fortunately, states across the country have begun to provide more specific guidance as to what these ethical duties entail, giving lawyers specific examples that may apply directly or analogously to the technologies they use every day.

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2016 was an eventful year in online marketing, and 2017 promises to introduce even more changes. From real-time Google filter updates to how search engines handled the indexing of fake news sites, we take a look back at the landscape of SEO last year and offer thoughts on what to expect in 2017.

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