Last week, I mentioned that businesses should hyperlink their street address to one of the online map providers. Why? Well, which one is simpler and less error prone? Clicking on a link that leads to...

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Where Do I Begin…. Sometimes, it’s better to be wrong than to be right. Say you’ve just opened up a law firm that will focus on immigration law. Specifically, you want to be in the...

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What happens when billions of web pages link to click here? Google aggregates all the click here links so that if anyone actually searched for that term, we know that Adobe Acrobat Reader is the...

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