Amazon recently named Chris Anderson’s The Long Tail as the best business book of 2006. Perhaps, there’s no easier way to illustrate the long tail than to prepare a long tail graph yourself. And, it...

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I recently came across a web site where a law firm introduced itself as having bilingual speakers. The crucial piece of missing information? The other language spoken. What potential clients want to know is whether...

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Last week, I mentioned that businesses should hyperlink their street address to one of the online map providers. Why? Well, which one is simpler and less error prone? Clicking on a link that leads to...

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