Personal injury lawyers who maintain a blog as part of their online marketing strategy should consider following these tips for coming up with blog post topics. In order to be an effective marketing tool, a...

Embedded contact forms are an efficient way for lawyers to allow their website visitors to contact them. Like other aspects of attorney advertising, contact forms may be subject to regulation. In many jurisdictions, certain disclaimers...

One of the most important components of a strong content strategy for lawyers is to include legally substantive material throughout your website. Finding a balance between readability and legal substance can be difficult, so we...

Lawyers who use a website and/or blog to advertise their services are usually subject to rules of professional responsibility and ethics that apply in the jurisdictions where they practice. Often, these rules require that the...

Including images on your legal blog can make it look more aesthetically pleasing to readers, even though doing so does not affect SEO. However, it is important to be mindful of the copyright status of...

The home page of a law firm's website is arguably one of the most important. Learn about how to write a home page that is engaging, substantive, and original. Be sure to include not only...

Some law firms might benefit from marketing their services in a language other than English. However, this strategy is not for everyone. Be sure that you follow these four tips if you are considering marketing...

Different states regulate lawyer advertising in different ways. Lawyers who use a website or blog for advertising purposes should check the rules in their jurisdiction(s) to see whether their content may (or must) be approved...

Many lawyers want to know easy ways to improve their online marketing strategy. One solution is to blog more frequently. Writing frequent blog posts can make your legal blog more attractive to search engines, human...

Learn about some of the potential ethical risks associated with attorneys discussing client matters or information on their website or blog. Among these risks are violating the duty of confidentiality; violating rules requiring explicit client...