2016 was an eventful year in online marketing, and 2017 promises to introduce even more changes. From real-time Google filter updates to how search engines handled the indexing of fake news sites, we take a...

Search engines have long tried to extrapolate meaning from the content of your web pages. While they have gotten pretty good at it, it is easier for them if you can be explicit in the...

The State Bar of California Standing Committee on Professional Responsibility and Conduct recently reaffirmed its position on attorneys' duty of confidentiality toward their clients. In an advisory opinion, the Committee reiterated that lawyers may not...

Today, Google introduced Google Assistant, a voice-activated personal assistant, joining Apple (Siri), Microsoft (Cortana), and Amazon (Alexa) in the battle for the best digital assistant. At first glance, Google Assistant boasts some advantages and a...

The American Bar Association periodically publishes a document that describes legal marketing rules for every state, detailing how they deviate from the corresponding ABA Model Rule. This document covers everything from restrictions on client testimonials...

Justia Premium Members can now see how often visitors have viewed their profile and listings on the Justia and Legal Information Institute lawyer directories and legal portals. This new web traffic report tracks the number...

The Florida Bar Board of Governors has issued an opinion that attorneys contacting prospective clients by text must follow the same rules that apply to other written communications in this context. While most states have...

Most states regulate attorneys' use of the words "expert," "specialist," and other terms that could be misleading or suggest a guaranteed outcome in their clients' cases. Although it is a relatively new area of regulation,...

With the advent of online review websites, many lawyers are finding that they benefit from having positive client reviews on each site where their name appears (and suffer from having negative reviews). Lawyers should be...

Whether a lawyer or law firm may ethically bid on other attorneys' or law firms' names among the keywords in their pay-per-click campaign depends on the state(s) in which they practice. Although the practice, also...