We can’t send you updates from Justia Onward without your email.
If you have ever considered utilizing Google Ads as part of your legal marketing strategy, it is time for you to get started with Justia Amplify PPC Management services. For a limited time, we are offering new clients a Google Ads credit on us!
In the modern digital landscape, you need to implement a variety of internet marketing strategies that are designed to ultimately help you reach new clients and grow your law firm. While some may consider it daunting, pay-per-click (PPC) ads are a critical component of effective search engine marketing.
Why? One of the best ways to reach people at the exact moment they are searching for a lawyer is to run targeted ads on Google’s search engine results page (SERP). In recent years, Google has continued to increase the number of paid ads that display on the SERP before the organic listings.
To remain ahead of the marketing curve in this ever-evolving digital landscape, we recommend that law firms invest in paid search engine marketing. This is exactly where Justia Amplify PPC Management is designed to help by equipping you with the power of our marketing professionals’ experience and expertise in Google Ads.
What is Justia Amplify PPC Management?
Our Justia Amplify products offer a variety of digital advertising services that are designed to increase conversions and improve your return on investment (ROI). The Justia Amplify suite of products includes local marketing strategies, such as Google My Business, social media advertising and remarketing, and PPC Management.
Through our Justia Amplify PPC Management service, we offer set up, consultation, and management of PPC campaigns through platforms like Google and Bing. This includes providing ad copy, keywords, targeting advice, and landing pages. If you already have Google Ads campaigns running, our team can optimize them even further to meet your goals. Because Google is the most used search engine in the world (over 92% of the worldwide search engine market share), it is often the best place to start when you want to begin running paid ads.
Reasons to Consider Google Ads With Justia Amplify PPC Management
There are countless reasons Google Ads may work for your firm, and we encourage you to contact our team to discuss your specific needs. However, there are a few key reasons why every firm may want to consider adding Google Ads through Justia Amplify PPC Management to their marketing strategy now.
Budgeting & Cost
We set up professional campaigns designed to meet your individual marketing goals. Then, you generally pay each time someone clicks your ad. We can tailor each of your campaigns to fit within your particular advertising budget. That said, it does tend to cost more to effectively target more competitive practice areas and localities.
Many of our marketing professionals are certified by Google. Every member of our team has a strong understanding of how people look for lawyers and the tools they use. We implement keywords based on our professional research and expertise to target your campaigns and reach high-value, potential clients that intend to hire a lawyer for their legal needs.
We will finely tune the geographic locations being targeted with your campaigns. We will tailor this location targeting to help you reach the clients that make sense for your practice by employing strategies to target likely clients.
We can set up ads that show only to people within a certain radius of your office, within certain regions, or even within certain counties. We can also exclude locations where you do not practice.
The strategies implemented by the Justia Amplify PPC Management team have proven to be effective in achieving results for our clients. We compared our clients’ results in their last three months working with a different provider to the success achieved over three months with Justia. The proof is in the numbers.
For a personal injury firm, cost per conversion decreased by 20%, while the total conversion rate improved by 40%. These results are not isolated only to personal injury practitioners.
The cost per conversion decreased by 62%, and the conversion rate increased by 28.7% for a family law firm. In a bankruptcy practice, the cost per conversion fell by 59%, while the average cost per click (CPC) fell a whopping 80%.
Watch this Justia Webinar playlist on YouTube.
Google Ads Credit on Us!
For a limited time, Justia is offering new Justia Amplify PPC Management clients Google Ads credit on us as a bonus for signing up! Your gift from Justia is in addition to any promotional offers you may be eligible for directly from Google.
This means it is now easier than ever to get started with Google Ads! To start taking advantage of this unique opportunity, just claim your credit. A member of our team will be in touch with you soon to discuss the details.
Final Thoughts: Why Do You Care?
A diversified marketing strategy is key to your legal marketing success. Google Ads are a great tool to utilize as part of a more complete marketing strategy. We are so confident that Google Ads can help your firm reach its goals that we will give new Justia Amplify PPC Management clients Google Ads credit on us in addition to any offers available for new customers from Google. Claim your credit to get started today!