Generations of lawyers have aspired to leave a legacy by achieving named partner status at a large law firm. However, recent trends in legal marketing are leading to shorter and shorter firm names – either...

Core values help you align your law firm’s culture and actions to ultimately strengthen your brand and achieve your law firm’s long-term goals. Check out this post for guidance on identifying core values to guide...

Your brand goes beyond the name by which your law firm or the products and services you offer are recognized. In this post, learn more about how the different elements of your brand, both tangible...

We’ve rounded up 20 taglines and slogans of “AmLaw 100” firms – just for you.