One of the best investments a law firm can make is in high-quality, original, focused content for their website. Content not only drives SEO, but it is also crucial for attracting and retaining readers, and...

One of the most important components of a strong content strategy for lawyers is to include legally substantive material throughout your website. Finding a balance between readability and legal substance can be difficult, so we...

The home page of a law firm's website is arguably one of the most important. Learn about how to write a home page that is engaging, substantive, and original. Be sure to include not only...

Some law firms might benefit from marketing their services in a language other than English. However, this strategy is not for everyone. Be sure that you follow these four tips if you are considering marketing...

Learn about some of the potential ethical risks associated with attorneys discussing client matters or information on their website or blog. Among these risks are violating the duty of confidentiality; violating rules requiring explicit client...

Many law firms and lawyers jump at the first advertising company that promises to improve their online marketing strategies and increase their business. We recommend you slow down and consider four things before you choose...

Learn how to make your legal website or blog rank higher in Google and other search engines. Having high-quality, original content is one of the most important components of a strong SEO strategy, but don't...

A key component of a strong SEO strategy for lawyers is having high-quality content. While it is important for lawyers to market themselves effectively and describe their qualifications and relevant experience, they should be aware...

High-quality content is essential for lawyers who wish to use their websites as an effective marketing tool. While there is no magic formula for producing content that will appeal to readers and also perform well...