Pay-per-click (PPC) ads can play an integral role in almost any lawyer’s well-rounded legal marketing plan. Selecting targeted strategies based on your practice area can maximize the benefits of your ad spend. Keep reading to...

Expanded Text Ads are Google Search ads that replaced the shorter standard Google text ad several years ago. However, Google is sunsetting Expanded Text Ads this week! Check out this post to learn more about...

Pay-per-click (PPC) ads are a great way for lawyers to target potential clients searching for an attorney. However, PPC myths also run rampant online. Check this post out to learn more about some common PPC...

Competing law firms may be buying your firm’s name and encroaching into your brand’s space on Google. Want to better protect your law firm’s digital presence? Discover why your firm should consider a PPC branding...

Understanding your Google Ads Quality Score is an important part of increasing and evaluating the effectiveness of your Google Ads PPC campaigns. Read this post to learn more about why Quality Score matters to your...

Which bidding strategy should lawyers utilize to get the most out of their Google Ads PPC campaigns? The answer depends on the particular goals of your practice. Keep reading to learn more.

New to PPC advertising? Need a refresher on what all of the marketing jargon means? This glossary is here to help!

Understanding your conversion rates can help you streamline and effectively implement your legal marketing efforts, while optimizing your conversion rates can help build your practice and manage costs. Keep reading to learn more.

Deciding to invest your marketing resources into paid ads can be a big decision for many law firms. Here are nine questions we suggest you ask before signing a contract with a new PPC consultant...

Interested in using pay-per-click (PPC) ads to create a more well-rounded marketing strategy for your law firm, but don’t know how? Let this quick start guide help you navigate the initial set up process.