Google’s Customer Match feature allows advertisers to target specific users using first-party data, but law firms are generally restricted from using it due to Google’s policies on sensitive information. Staying informed about Google Ads policies...

Lawyers who are new to Google Ads can claim a $1500 Google Ads credit to help them get started.

In the past few years, you may have seen more and more “Sponsored” and “Google Screened” listings appearing at the top of the search result page. Have you ever wondered what they were or how...

Are you investing in PPC advertising for your law firm? Maximize your return on this investment by leveraging landing pages tailored to your PPC campaigns. Check out this post to learn more about the basics...

Google Ads is the most popular PPC advertising platform in the world. While most legal professionals have an idea of what PPC advertising is, many believe outdated PPC wisdom or are hesitant to give it...

Pay-per-click (PPC) ads can play an integral role in almost any lawyer’s well-rounded legal marketing plan. Selecting targeted strategies based on your practice area can maximize the benefits of your ad spend. Keep reading to...

Expanded Text Ads are Google Search ads that replaced the shorter standard Google text ad several years ago. However, Google is sunsetting Expanded Text Ads this week! Check out this post to learn more about...

Pay-per-click (PPC) ads are a great way for lawyers to target potential clients searching for an attorney. However, PPC myths also run rampant online. Check this post out to learn more about some common PPC...

Competing law firms may be buying your firm’s name and encroaching into your brand’s space on Google. Want to better protect your law firm’s digital presence? Discover why your firm should consider a PPC branding...

Understanding your Google Ads Quality Score is an important part of increasing and evaluating the effectiveness of your Google Ads PPC campaigns. Read this post to learn more about why Quality Score matters to your...