Because it no longer provides significant value to both users and Google, the company recently announced it is sunsetting the URL Parameters Tool on April 26, 2022. Keep reading to learn more.

Today, Google announced that all Universal Analytics properties will be deprecated in favor of Google Analytics 4. Any properties utilizing Universal Analytics will stop processing hits in 2023. Keep reading to learn more.

As search engines increasingly work to match search results to user intent, the importance of local marketing continues to increase for lawyers and law firms. Check out this post to learn more about two often...

Google just rolled out regular expression (Regex) filters and a revamped comparison mode in Search Console performance reports.

If you want to start targeting local consumers and boosting your local visibility online, your business profile must be properly optimized with up to date and accurate information.

There are several ways to get reviews for your LSAs. However getting a LSA verified review should be made a priority.

Google made a significant number of announcements during its “Search On” livestream event last week. These changes aim to advance Google’s ability to understand user queries and organize the information in more useful ways.

Emails are going out to select law firms participating in Local Services Ads, informing them of a beta release of bidding to stand out even more from your competitors by bidding for the top placements.

Participating in LSAs (Local Services Ads) is a no-brainer for law firms that want to maintain a competitive online presence. These ads offer visibility at the very top of Google searches and are now more...

Google has started rolling out LSAs to a variety of legal practice areas. Check out this post for a list of practice areas currently available.