Every law firm knows that Google Business Profile (GBP) is vital for local visibility. But what if you're only using a fraction of its power? Many firms set up their profile and then simply forget...

In the past few years, you may have seen more and more “Sponsored” and “Google Screened” listings appearing at the top of the search result page. Have you ever wondered what they were or how...

How can you determine if your law firm’s site is performing well or not? Are there statistics you can view and graphs you can analyze? Is there a tool that you can use to see...

You may have heard of Google Analytics, but have you heard of Google Search Console? Google Analytics is not the only tool at your fingertips to help you track and measure your website’s optimization. For...

Google has officially announced that as of March 12, 2024, the Interaction to Next Paint (INP) metric will replace First Input Delay (FID) as a Core Web Vital.

Your law firm website is a cornerstone of a well-rounded digital marketing strategy for lawyers. Want to stay competitive and connect with more clients in the new year? Here are four resolutions to help you...

Google recently released its fourth significant core algorithm adjustment of the year with the November 2023 update. As with previous core updates, this change is expected to result in noticeable search result changes. Keep reading...

Because it no longer provides significant value to both users and Google, the company recently announced it is sunsetting the URL Parameters Tool on April 26, 2022. Keep reading to learn more.

Today, Google announced that all Universal Analytics properties will be deprecated in favor of Google Analytics 4. Any properties utilizing Universal Analytics will stop processing hits in 2023. Keep reading to learn more.

As search engines increasingly work to match search results to user intent, the importance of local marketing continues to increase for lawyers and law firms. Check out this post to learn more about two often...