The year 2017 brought many changes in the world of search engine optimization (SEO) and online marketing. In particular, law firms should take note of the push toward HTTPS, the importance of using structured data and accelerated mobile pages (AMP), and changes to local search and Google My Business. It is imperative that you or your marketing consultant stay abreast of these and other marketing trends so that you don't fall behind.
October 2017 will bring stronger warnings on non-HTTPS sites for users of the Google Chrome browser. For websites with contact forms that don't use HTTPS, this might mean a significant decrease in contacts from your website. Make sure you are ready when this change comes!
Bright and early on Day 3 of Google I/O 2017 and I find myself in the second row of a session on HTTPS Everywhere. I've blogged about the HTTPS Everywhere initiative a few times before, but I was eager to see how Google thinks the movement to a more secure web is going.
Moving your site to HTTPS isn't just a good idea, it is vital to your success, but doing so presents some challenges that you may not be aware of. Here we outline some of the challenges you'll face and issues you need to pay attention to when you add HTTPS to your site.
2016 was an eventful year in online marketing, and 2017 promises to introduce even more changes. From real-time Google filter updates to how search engines handled the indexing of fake news sites, we take a look back at the landscape of SEO last year and offer thoughts on what to expect in 2017.