Most states regulate attorneys’ use of the words “expert,” “specialist,” and other terms that could be misleading or suggest a guaranteed outcome in their clients’ cases. Although it is a relatively new area of regulation, many states agree that such restrictions apply also to the domain names for lawyers’ websites. For example, both Ohio and Kentucky prohibit lawyers from using domain names with deceptive, fraudulent, exaggerated, or false information. While in some states, some attorney advertising restrictions have been struck down as violating the First Amendment, the unsettled nature of the law in this area suggests that attorneys exercise caution when choosing a domain name that may contain certain terms. The information in this blog post is for informational purposes only and should not be taken as legal advice.
Different states regulate lawyer advertising in different ways. Lawyers who use a website or blog for advertising purposes should check the rules in their jurisdiction(s) to see whether their content may (or must) be approved before being published online. Regulation of law firm websites and blogs is a rapidly changing area of law, so it is important to stay abreast of the rules that apply to you and your practice.