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The year 2017 brought many changes in the world of search engine optimization (SEO) and online marketing. In particular, law firms should take note of the push toward HTTPS, the importance of using structured data and accelerated mobile pages (AMP), and changes to local search and Google My Business. It is imperative that you or your marketing consultant stay abreast of these and other marketing trends so that you don't fall behind.

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Read about how lawyers and law firms can transform their Internet marketing efforts into a top-notch, effective website. Some of these tips are intended to make your site easy to use on multiple devices, from computers to tablets to mobile phones. Others are basic tips regarding functionality and design. A must-read for lawyers with websites.

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