Google's previously announced "Speed Update" is now rolling out to all mobile search users. Make sure that your mobile website has excellent performance, or else you may see your ranking fall!
It’s easy to think that your website should be on the cutting edge of web design trends, but we encourage you to consider the ultimate goal of your law firm website: converting visitors into clients. In this post we provide six common website design errors that people fall into that might actually hurt, rather than help, their website serve their purpose.
Google is notifying webmasters that their sites are being added to the mobile-first index. Be sure that your site is ready for the mobile-first index so that this change doesn't negatively impact your SEO.
The year 2017 brought many changes in the world of search engine optimization (SEO) and online marketing. In particular, law firms should take note of the push toward HTTPS, the importance of using structured data and accelerated mobile pages (AMP), and changes to local search and Google My Business. It is imperative that you or your marketing consultant stay abreast of these and other marketing trends so that you don't fall behind.
Google has long evangelized the importance of increasing performance of your website, especially when it comes to mobile users. On the second day of Google I/O 2017, we live blogged a session about understanding the metrics you need to measure to understand what most affects users.
Read about how lawyers and law firms can transform their Internet marketing efforts into a top-notch, effective website. Some of these tips are intended to make your site easy to use on multiple devices, from computers to tablets to mobile phones. Others are basic tips regarding functionality and design. A must-read for lawyers with websites.