TikTok has released a new guide with actionable tips and recommendations to enhance the effectiveness of ad campaigns on its platform. Read this post to uncover strategies for refining ad campaigns and optimizing bidding techniques.

Which bidding strategy should lawyers utilize to get the most out of their Google Ads PPC campaigns? The answer depends on the particular goals of your practice. Keep reading to learn more.

New to PPC advertising? Need a refresher on what all of the marketing jargon means? This glossary is here to help!

Understanding your conversion rates can help you streamline and effectively implement your legal marketing efforts, while optimizing your conversion rates can help build your practice and manage costs. Keep reading to learn more.

Deciding to invest your marketing resources into paid ads can be a big decision for many law firms. Here are nine questions we suggest you ask before signing a contract with a new PPC consultant...

Whether you are new to PPC and search engine marketing or simply want to stay up to date on trends and best practices, here are nine PPC and SEM blogs that can help you stay...

Interested in using pay-per-click (PPC) ads to create a more well-rounded marketing strategy for your law firm, but don’t know how? Let this quick start guide help you navigate the initial set up process.

SEO is undoubtedly a crucial part of a lawyer’s comprehensive digital marketing strategy. PPC ads are great ways to get your name in front of potential clients. Together, they can push your law firm closer...

Law firms want to know how to best spend their money when it comes to advertising. Which marketing strategy will result in the highest return on investment (ROI), and how can you get started? Or,...

New updates to the Google Ads mobile app makes performance insights and notifications available to users on their mobile device.