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Pay-per-click (PPC) ads can play an integral role in almost any lawyer’s well-rounded legal marketing plan. Selecting targeted strategies based on your practice area can maximize the benefits of your ad spend. Keep reading to...

With Google dominating the search engine market, you may be wondering if any non-Google PPC advertising still matters. The short answer? Yes. Keep reading to learn more.

Pay-per-click (PPC) ads are a great way for lawyers to target potential clients searching for an attorney. However, PPC myths also run rampant online. Check this post out to learn more about some common PPC...

Competing law firms may be buying your firm’s name and encroaching into your brand’s space on Google. Want to better protect your law firm’s digital presence? Discover why your firm should consider a PPC branding...

Understanding your Google Ads Quality Score is an important part of increasing and evaluating the effectiveness of your Google Ads PPC campaigns. Read this post to learn more about why Quality Score matters to your...