The year 2017 brought many changes in the world of search engine optimization (SEO) and online marketing. In particular, law firms should take note of the push toward HTTPS, the importance of using structured data and accelerated mobile pages (AMP), and changes to local search and Google My Business. It is imperative that you or your marketing consultant stay abreast of these and other marketing trends so that you don't fall behind.
Moving your site to HTTPS isn't just a good idea, it is vital to your success, but doing so presents some challenges that you may not be aware of. Here we outline some of the challenges you'll face and issues you need to pay attention to when you add HTTPS to your site.
One of the best investments a law firm can make is in high-quality, original, focused content for their website. Content not only drives SEO, but it is also crucial for attracting and retaining readers, and for converting those readers into clients. Justia CEO Tim Stanley offers insight on how to write high-quality content, and he discusses the importance of having that content also be both original (non-duplicative) and focused.