We've talked previously on this blog about how structured data and rich snippets. At Google I/O 2017 there was a session about how you can use Structured Data and Rich Snippets to stand out in Google Search. We were there to live blog the session.
Search engines have long tried to extrapolate meaning from the content of your web pages. While they have gotten pretty good at it, it is easier for them if you can be explicit in the meaning of your content. The best way to do that is by using structured data. In this post we explain what Structured Data is, and how you can implement it in your content.