It’s easy to think that your website should be on the cutting edge of web design trends, but we encourage you to consider the ultimate goal of your law firm website: converting visitors into clients. In this post we provide six common website design errors that people fall into that might actually hurt, rather than help, their website serve their purpose.
On law firm websites, the attorney profile pages are often among the highest-trafficked pages, second only to the home page. Even so, too many attorneys neglect this page or leave it looking like a barebones résumé. Justia President Stacy Stern explains why it’s important to have a robust attorney profile page, and she describes how to create one or beef up what you currently have, regardless of where you are in your career.
One of the best investments a law firm can make is in high-quality, original, focused content for their website. Content not only drives SEO, but it is also crucial for attracting and retaining readers, and for converting those readers into clients. Justia CEO Tim Stanley offers insight on how to write high-quality content, and he discusses the importance of having that content also be both original (non-duplicative) and focused.