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Since breaking onto the social media scene, TikTok has been known for its short-form video content limited to one minute or less. That is about to change for all users.
If you follow popular content creators on TikTok, you may have noticed that some of them seem to publish a bit longer videos than your average TikTok user. As early as December 2020, TikTok began testing features that would allow certain creators to record videos up to three minutes in length.
Now, the popular app is rolling out this extended video feature for all users over the coming weeks. In a recently published blog post, TikTok shared feedback it received from creators asking for more time to tell their stories and announced that all TikTokers will soon receive a notification that up to three-minute videos are part of their creative toolbox on the app.
Final Thoughts: Why Do You Care?
Lawyer TikTok is still at the forefront of new, fresh legal marketing strategies. The signs indicate that TikTok will only continue to grow its audience, which means it is a good place for your law firm to reach more people.
While brevity currently rules the latest TikTok trends, we suspect that having a few more seconds to work with will help lawyers better diversify their TikTok marketing strategy to include various types of content, from informative to humorous and beyond.