News and Notes From Google Local Services Ads: February 2024

It's time again for our latest installment of "News and Notes From Google Local Services Ads," delivering essential updates for lawyers directly from the Google Partner newsletter. Dive into this post to remain informed about the latest changes and adjustments influencing how lawyers utilize Google Local Services to promote their practices.

Google Local Services Ads (LSAs) are an invaluable tool for lawyers, allowing them to prominently feature their practices atop Google search engine results pages (SERPs) and gain the coveted “Google Screened” badge for enhanced credibility. In a dynamic online landscape, LSAs provide consistent value by offering prime visibility and the opportunity to connect with a diverse audience of potential clients.

For lawyers seeking to maximize the potential of Google Local Services Ads (LSAs), staying informed about the evolving LSA landscape is crucial. Justia’s dedicated legal marketing specialists actively monitor these changes, ensuring law firms have the latest insights from the exclusive Google Partner newsletter.

New: LSA Direct Business Search

LSA is introducing a direct business search feature to enhance your reach when customers search for your brand or business. Now enabled across all accounts, this feature allows you to display and receive leads directly from users searching for your business on Google. When a direct search occurs, your LSA ad becomes eligible to appear, and calls connected through this ad are screened by Google, prompting the customers to identify themselves as new or returning clients. Consequently, no charges would be incurred for leads from returning customers.

If you prefer not to receive leads through this particular feature, you have the option to turn off the feature on your Profile & Budget page. For more detailed information, you can refer to the Help Center article or contact your LSA representative with any additional questions about this feature.

Disclaimer: This feature was not fully rolled out at the time of publishing. Thus, you may not be able to see it on your LSA yet.

New: Mobile Google Maps May Show Ads (California-Only)

This release is limited to the United States and applies exclusively to English search terms within California, accessible on mobile devices (currently available only on iOS). The billing and pricing structure for these new ads will remain consistent. This launch signals an expansion of advertising reach within this specific region and platform.

New: Profile & Budget Page With Profile Optimization Carousel at the Top

Google is simplifying the process of increasing lead generation by highlighting simple profile optimizations. On your Profile & Budget page, you’ll find suggestions to enhance your ranking and boost lead volume, such as Google’s Service Areas recommendations tailored to areas with search volume matching the services you provide. Make sure you opt into these areas for maximum benefit.

Final Thoughts: Why Do You Care?

Tailored digital marketing solutions, including Google Local Services Ads, are essential for lawyers aiming to grow their practices. Keeping abreast of the latest updates for LSAs ensures your ads reach their full potential, and our Justia Amplify team is ready to help you harness this power. Contact us today for a free consultation and increase your online visibility.