Lawyer Local Services Ads Now Rolling Out Nationwide!

Google has started rolling out LSAs to a variety of legal practice areas. Check out this post for a list of practice areas currently available.

Lawyer Local Services Ads on Google Search

Google has started rolling out Local Services Ads (LSAs) nationwide for law firms, with the ads starting to show for many localities. As we noted in a previous blog post, LSAs are sponsored listings that appear as a strip at the very top of the Google search engine results pages – even above the Pay-Per-Click (PPC) ads. A significant difference between traditional PPC ads and LSAs is that these new sponsored placements are Pay-Per-Lead, which means you would pay only when you receive a contact via phone call or text message. LSAs represent a fast and easy way for clients to find a pre-vetted, pre-verified, and trusted local attorney.

LSAs on Google Search Results

Many of our clients have already jumped on this advertising initiative to increase their online exposure even more. Below are screenshots of some of the LSAs live on Google Search.

Google display of the LSAs is shown below. It is common for Google to experiment on what they show on their results pages, so these LSAs may not display photos.

Google Search Results – LSA’s with Photos

Google Search Results – LSA’s without Photos

Practice Areas Currently Available on LSAs

Law firms can select from the following practice areas to be featured in LSAs:

Personal Injury

Assault & battery victims
Auto accidents
Bicycle accidents
Catastrophic injuries
Dog bites
Injuries from DUI
Medical malpractice
Motorcycle accidents
Motorist insurance claims
Pain & suffering
Pedestrian accidents
Product liability
Slip & fall
Workers’ compensation
Wrongful death
Other

Malpractice Law

Consent issues
Diagnosis errors
Medical negligence
Treatment errors
Other

Criminal Law

Corporate representation
Criminal immigration defense
Domestic violence
Drug possession
DUIs & reckless driving
Expungement
Federal crimes
Felonies
Petty crimes & misdemeanors
Restraining orders
Sex offenses
Three-strikes law
Other

Disability Law

Disability hearings
Long-term disability
Short-term disability
Social security disability insurance
SSA claim reconsideration
SSA disability appeals
SSA disability applications
SSA disability benefits
SSA family benefits
SSA impairment listings
Supplemental security income
Veterans disability benefits
Workers’ compensation
Other.

DUI

DUI with accident
DUI with injury
DUI/DWI
Felony DUI
Invalid tests
Multiple offenses
Reckless driving
Underage DUI
Other.

Traffic Law

Case assessment
CDL traffic ticket
DUI
Fix-it ticket
Parking ticket
Reckless driving
Red light ticket
Speeding ticket
Suspended license
Traffic ticket
Other.

Family Law

Adoption
Child support
Contested Divorce
Debt division
Guardianship
Mediation
Modification of orders
Parent timesharing
Paternity
Prenups & marital agreements
Probate
Property division
Restraining orders
Spousal support & alimony
Uncontested divorce
Other.

Immigration Law

Asylum
Citizenship
Deportation
Family-based immigration
Green Card
Investment visa
Outbound work permits
Student visa
Visitor visa
Work visa
Other.

Bankruptcy Law

Agriculture bankruptcy
Bankruptcy litigation
Chapter 11 bankruptcy
Chapter 13 bankruptcy
Chapter 7 bankruptcy
Corporate bankruptcy
Creditor harassment
Debt settlement
Foreclosure
Personal bankruptcy
Repossession
Wage garnishment
Other.

Business Law

Banking & finance
Business licenses & permits
Business litigation
Business taxes
Business transactions
Commercial bankruptcy
Commercial contracts
Employment law
Incorporation & restructuring
Insurance law
Intellectual property law
Mergers & acquisitions
Partnership agreements
Patents
Copyrights & trademarks
Securities law
Shareholder disputes
Other.

Contract Law

Assignment of contract
Business transactions
Commercial contracts
Contract dispute
Contract negotiations
Contract review
Employment contracts
Franchise agreements
Mergers & acquisitions
Non-disclosure agreements
Partnership agreements
Power of attorney
Security agreements
Warranties
Other.

Tax Law

Civil tax litigation
Corporate taxes
Criminal tax litigation
Estate tax planning
Failure to file
Innocent spouse relief
International tax services
IRS tax problems
Non-collectible status
Offer in compromise
Tax audits
Tax liens & levies
Tax planning
Tax relief
Other.

Real Estate

Commercial real estate
Easements
Encroachment
Foreclosure
Landlord & tenant Law
Litigation
Mortgage & lending law
Neighbor & HOA disputes
Property damage
Purchase agreements
Real estate transactions
Residential real estate
Title services
Trespassing
Other.

Labor Law (Employment)

Employment contracts
Employment law
Exempt employee status
Labor law
Labor negotiations
Privacy rights
Sexual harassment
Unpaid overtime
Whistle blowing
Workers’ compensation
Wrongful termination
Other.

Estate Law

Charitable giving
Contests / litigation
Deeds
Estate planning
Guardianship
Medical power of attorney
Power of Attorney
Probate estate lawyer
Trusts
Wills
Other.

IP Law

Advertisements
Copyright
Export control
Franchises
International IP
IP strategy
IP transactions
Licensing
Litigation
Non-disclosure agreements
Patents
Technology transfer
Trade secrets
Trademarks
Other.

Litigation Law

Appeals
Case assessments
Civil litigations
Commercial litigation
Contracts and agreements
Criminal litigation
Mediations
Settlements
Other.

Let Justia Guide You

Keeping abreast of all the new advertising opportunities with Google is a challenging, time-consuming task. At Justia, we have the experience you are looking for to manage your firm’s Local Services Ads as part of our Justia PPC Management service. Don’t miss out on this recently expanded Google service for lawyers while the prices are still competitive.

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