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Today, Google announced the rollout of its August 2024 core update, marking a significant shift in its search algorithm to enhance the quality of search results. Read on to learn more about the changes and their implications.
Google rolled out its latest core update, a significant shift in its search algorithms to prioritize high-quality content over SEO-centric material. This update emphasizes the importance of original, high-quality, valuable, user-focused information, aiming to enhance the overall search experience by promoting authentic, well-crafted content over tactics that merely cater to search engine optimization strategies.
As usual, Google announced the update on X and provided detailed information on its blog today.
Today we released the August 2024 core update. It continues our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.https://t.co/T6Qt0JUoWt
— Google Search Central (@googlesearchc) August 15, 2024
According to John Mueller, Google’s Search Advocate, this update is not just a routine core update; it also incorporates feedback from creators and independent publishers (presumably following the releases of the September 2023 helpful content update and the March 2024 core update, respectively).
“This latest update takes into account the feedback we’ve heard from some creators and others over the past few months. As always, we aim to connect people with a range of high quality sites, including small or independent sites that are creating useful, original content, when relevant to users’ searches. This is an area we’ll continue to address in future updates.“
He added,
“This update also aims to better capture improvements that sites may have made, so we can continue to show the best of the web.“
The Google Search Status Dashboard indicates that the full rollout could take up to one month to complete.
Source: Google
Core Updates Help Page
With the announcement of the core update, Google also shared a link to its help documentation on core updates. This resource provides detailed and updated guidance for website owners and SEO professionals who may experience changes in their search rankings as a result of the update. The document addresses the following topics:
- How Core Updates Work
- How to Assess Traffic Drops
- How to Assess Ranking Drops
- How to Make Website Updates
- Effectiveness of Website Improvements and Expected Time for Results
If you have focused on creating satisfying, original, high-quality content, you don’t need to change your approach with this update. However, if you’re not ranking well, check Google’s guide on making helpful, reliable content for more tips.
As we have mentioned in previous posts, Google’s core updates can significantly affect search engine rankings. Google advises against quick fixes for ranking drops, emphasizing the importance of high-quality, original content.
As the August 2024 core update rolls out, SEO specialists and site owners should closely monitor their metrics and ensure their content aligns with Google’s emphasis on user value.
Final Thoughts
As Google’s search algorithm evolves, it’s essential for law firms to adapt and maintain a strong online presence. If you’re in search of a new website provider, consider Justia Elevate. Our state-of-the-art platform is designed specifically for lawyers and law firms, featuring advanced tools tailored to your unique needs. With Justia Elevate, you can keep your firm at the forefront of the digital landscape and ensure your online presence remains authoritative and impactful. Stay ahead of the curve—upgrade your digital strategy with Justia Elevate today!
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