The American Bar Association periodically publishes a document that describes legal marketing rules for every state, detailing how they deviate from the corresponding ABA Model Rule. This document covers everything from restrictions on client testimonials...

Most states regulate attorneys' use of the words "expert," "specialist," and other terms that could be misleading or suggest a guaranteed outcome in their clients' cases. Although it is a relatively new area of regulation,...

When using a website or blog to market your law firm, you should be careful to avoid using language or portrayals that your state bar considers "misleading." Three areas in which attorneys should be particularly...

Embedded contact forms are an efficient way for lawyers to allow their website visitors to contact them. Like other aspects of attorney advertising, contact forms may be subject to regulation. In many jurisdictions, certain disclaimers...

One of the most important components of a strong content strategy for lawyers is to include legally substantive material throughout your website. Finding a balance between readability and legal substance can be difficult, so we...

Lawyers who use a website and/or blog to advertise their services are usually subject to rules of professional responsibility and ethics that apply in the jurisdictions where they practice. Often, these rules require that the...

The home page of a law firm's website is arguably one of the most important. Learn about how to write a home page that is engaging, substantive, and original. Be sure to include not only...

Some law firms might benefit from marketing their services in a language other than English. However, this strategy is not for everyone. Be sure that you follow these four tips if you are considering marketing...

Different states regulate lawyer advertising in different ways. Lawyers who use a website or blog for advertising purposes should check the rules in their jurisdiction(s) to see whether their content may (or must) be approved...

Learn about some of the potential ethical risks associated with attorneys discussing client matters or information on their website or blog. Among these risks are violating the duty of confidentiality; violating rules requiring explicit client...